LifeStyles Healthcare - "Publicly Traded" by ANDY Awards 2021
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LifeStyles Healthcare - "Publicly Traded"
- Brand: LifeStyles Healthcare
- Country: Australia
- Advertiser: LifeStyles Healthcare LLC.
| Title | Publicly Traded |
| Agency | FCB/SIX |
| Campaign | Publicly Traded |
| Advertiser | LifeStyles Healthcare LLC. |
| Brand | LifeStyles Healthcare |
| Posted | April 2021 |
| Business Sector | Contraceptives & Pregnancy Tests |
| Media Type | Others |
| Length | |
| AI Description | The commercial presents a creative campaign by LifeStyles Healthcare that plays on the dynamics of the stock market to sell condoms. It starts with a narrative about the demise of third-party cookies and focuses on extracting customer data effectively. The ad introduces 'Publicly Traded,' a stock market-inspired e-commerce platform where condom prices fluctuate based on STI search trends from Google Trends. The campaign utilizes the STI Index, which tracks real-time search behavior related to STIs. As the index changes, so does the price of LifeStyles condoms, encouraging consumers to 'buy the dip' as they monitor fluctuations. This novel approach turns a short-term purchase into a long-term investment, inviting users to sign up for alerts when prices drop. Visually, the ad is bright, sleek, and modern, with a humorous twist, engaging viewers to reconsider the idea of investing in safe sex. |
| Editing Company | Married to Giants |
| Director Global Marketing Strategy Lifestyles Healthcare | Marta Toth |
| Senior Brand Manager Lifestyles Healthcare | Aldo Oosterman |
| Global Brand Manager Lifestyles Healthcare | Xian Wu |
| Associate Director Marketing Lifestyles Healthcare | Austin Chesterfield |
| Chief Creative Officer | Ian Mackenzie |
| Executive Creative Director | Colin Craig |
| Associate Creative Director | Andrew Bernardi |
| Copywriter | Hemal Dhanjee |
| Art Director | Steve Ierullo |
| Designer | Ming Mikaeo |
| Strategist | Eli Ferrara |
| VP Group Account Director | Scott Sloggett |
| Account Director | Shalta Dicaire Fardin |
| Account Director | Fraser Jackson |
| Director of Integrated Production | Gillian Morrison |
| Integrated Producer | Venus Pun |
| Chief Technology Officer | Jacob Ciesielski |
| Development Director | Luiz Costa |
| Senior Business Analyst | Suraj Patel |
| Front End Developer | Heung Lee |
| Front End Developer | Tony Valderrama (mtvvma.net) |
| Senior Full Stack Developer | Chris Ghouchandra |
| Quality Assurance Analyst | Nataliya Vislyanska |
| Quality Assurance Analyst | Ashish Mistry |
| President | Andrea Cook |
| EVP Global Growth | Mish Fletcher |
| SVP Director of Global Communications | Melanie Mitchem |
| Editor | Ryan Hunt |
| Assistant Editor | Liam Crawford |
| Executive Producer | Julie Axell |
| Online Facility | Wingman VFX |
| Sound Design Company | Grayson Matthews |
| Music Producer | Mark Domitric |
| Brian Bernard | |
| Production Company Producer | Nicholas Shaw |
| Media Agency | Theory Crew |
| PR Company | Glossy Inc. |
| Public Relations | Shannon Stephaniuk |