Michelob ULTRA, Microsoft, NBA - "Michelob ULTRA Courtside" by ANDY Awards 2021
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Michelob ULTRA, Microsoft, NBA - "Michelob ULTRA Courtside"
- Brand: Michelob ULTRA, Microsoft, NBA
- Country: United States
- Advertiser: AB InBev
| Title | Michelob ULTRA Courtside |
| Agency | FCB New York |
| Campaign | Michelob ULTRA Courtside |
| Advertiser | AB InBev |
| Brand | Michelob ULTRA, Microsoft, NBA |
| Posted | April 2021 |
| Business Sector | Beers, Ciders, Lagers |
| Media Type | Others |
| Length | |
| AI Description | The advertisement highlights the innovative Michelob ULTRA Courtside experience, bringing virtual fans to NBA games during the pandemic. Through Microsoft’s technology, fans can attend games virtually, enhancing the viewer experience with 3D graphics and integrated camera systems. The ad emphasizes the energy and connection that the virtual fan experience provides, showing famous faces and basketball highlights. It showcases the adaptation of the NBA to continue engaging fans despite challenges. Featuring popular athletes and digital interactions, the ad celebrates innovation and community within the context of live sports events, all linked to enjoying a Michelob ULTRA beer. |
| Co-Chief Creative Officer | Gabriel Schmitt |
| Co-Chief Creative Officer | Michael Aimette |
| Worldwide Creative Partner | Fred Levron |
| Executive Creative Director | Samira Ansari |
| Executive Creative Director Art & Design | Jenq Cheng |
| Creative Director | Jay Marsen |
| Creative Director | Lex Beltrone |
| Creative Team | Stu Mair |
| Associate Creative Director | Matt Everts |
| Associate Creative Director | MyTran Dang |
| Associate Creative Director | Thomas Mori |
| Associate Creative Director | Hernan Ibanez |
| Senior Creative | Simon Dolsten |
| Production Artist | Rachel Power |
| Director of Integrated Production | Adam Isidore |
| Executive Integrated Producer | Chris Lenz |
| Sr. Content Creator | Adam Nelson |
| Integrated Producer | Pim Leeuwenkamp |
| Sr. Broadcast Business Manager FCB Global | Ellen Kuratnik |
| Senior Integrated Producer FCB Global | Kendra Plantt |
| Talent Manager FCB Global | Trish Gregor |
| Traffic Manager FCB Global | Mary-Beth Parton |
| SVP Group Account Director | Megan Bundy |
| Account Director | Ashley Read |
| Project Manager | Joanna Groom |
| Account Executive | Joe Labuz |
| SVP, Group Strategy Director | Ben Grossman |
| Strategy Director | Sam Joseph |
| Chief Marketing Officer (CMO) | Marcel Marcondes |
| VICE PRESIDENT MARKETING | Ricardo Marques |
| Vice President Connections | Azania Andrews |
| Senior Marketing Director | Marcela Garcia |
| Brand Director | Joe Geoghegan |
| Senior Marketing Director | Talita Andrade |
| Director of Digital Marketing | Miles Ritenour |
| Director Sports Marketing | Kerry Scalora |
| Director Marketing Communications | Jessica Thorpe |
| Senior Media Manager | Andrew Gelbard |
| Brand Manager | Aamir Raj |
| Editing Company | Ntropic |
| Editorial CCO | Nathan Robinson |
| Editorial Creative Director | Brian Williams |
| Editor | Alan Chimenti |
| Editorial Producer | Natalia Wrobel |
| VFX Artist | Ethan Chang |
| VFX Artist | Miguel Diaz-Rivera |
| VFX Artist | Jerome Knight |
| Editorial Executive Producer | James Taylor |
| Editorial Art Director | James McCarthy |