Insmed Incorporated - "Unbreakable" by ANDY Awards 2021
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Insmed Incorporated - "Unbreakable"
- Brand: Insmed Incorporated
- Country: United States
- Advertiser: Insmed
| Title | Unbreakable |
| Agency | Area 23 |
| Campaign | Unbreakable |
| Advertiser | Insmed |
| Brand | Insmed Incorporated |
| Posted | April 2021 |
| Business Sector | Industrial Research Centers & Laboratories |
| Media Type | Others |
| Length | |
| AI Description | The ad opens inside a whimsical, steampunk-inspired factory with gears and machinery whirring away. In this colorful setting, pink and fluffy bunnies are produced, each seemingly animated with a cheerful spark. One particular bunny stands out as it shows determination to navigate the bustling factory floor. The atmosphere is vibrant and animated, reminiscent of a bustling toy factory. Eventually, a female figure is seen assisting the bunny, showcasing a nurturing side, as she repairs and guides it through a toy repair shop. The final scenes are met with warm hues of an urban landscape as the bunny ventures into the streets, indicating its newfound purpose. The ad concludes with a heartfelt message advocating for early diagnosis and management of NTM lung disease, symbolized by the bunny's journey. The overarching theme highlights perseverance and finding answers amidst challenges. |
| Advertising Agency | Area 23 |
| Production Company | Roof Studio |
| Production Company | Passion Studio |
| Music | Jamute |
| Design | Catun Studio |
| Production Company | Animatic Studio |
| Post Production | Fuze Image Ltda |
| Post Production | Crew Cuts |
| Chief Creative Officer | Tim Hawkey |
| Group Creative Director | Chris Bernesby |
| Group Creative Director | Joe Capanear |
| Creative Director | Paul Harrington |
| Creative Director | Jennifer Harrison |
| Creative Director | Kristen Bell |
| Creative Director | Corinne Feight |
| Copywriter | Sasha Mishkin |
| Creative Director | Eduardo Tavares |
| Creative Director | Arthur Daraujo |
| Executive Producer | Chinkara Singh |
| Account Manager | Martha Simpson |
| Account Manager | Jack OShaughnessy |
| Product Manager | Kevin Mullucks |
| Director | Vinicius Costa |
| Director | Lucas Camargo |
| Director | Guto Terni |
| Director | Humberto Avelar |
| Executive Producer | Marcus Lansdell |
| Production Company Producer | Vanderlei Santana |
| Animation/3D | Augusto Borges |
| Animation/3D | Guilherme Ferreirinha |
| Director | Anna Mantzaris |
| Executive Producer | Belle Palmer |
| Production Company Producer | Steven Riley |
| Music Composer | James Pinto |
| Executive Producer | Alejandro Lepez |
| Art Director | Marcio Bueno |
| Art Director | Daniel Klock |
| Executive Producer | Stephanie Norris |