Budweiser - "Budweiser Bigger Picture" by ANDY Awards 2021
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Budweiser - "Budweiser Bigger Picture"
- Brand: Budweiser
- Country: United States
- Advertiser: AB InBev
| Title | Budweiser Bigger Picture |
| Agency | DAVID |
| Campaign | Budweiser Bigger Picture |
| Advertiser | AB InBev |
| Brand | Budweiser |
| Posted | April 2021 |
| Business Sector | Beers, Ciders, Lagers |
| Media Type | Others |
| Length | |
| AI Description | The Budweiser 'Bigger Picture' ad is a montage that spans Budweiser’s history with the Super Bowl, featuring clips from iconic past commercials. The ad creatively highlights their decision to forgo advertising during the 2021 Super Bowl for the first time in 37 years. Instead, they redirected their ad budget towards COVID-19 vaccine awareness, collaborating with the Ad Council. The ad is infused with media clips from various networks, discussing this notable decision and its impact. It showcases community reactions with tweets praising Budweiser’s move and news footage depicting vaccine administration. The overall ambiance is inspirational, focusing on global unity and corporate responsibility during the pandemic. The ad’s visuals are a blend of nostalgic and modern clips, creating a seamless narrative emphasizing societal commitment. |
| Global CCO Partner | Pancho Cassis |
| Global COO | Sylvia Panico |
| Managing Director | Ricardo Honegger |
| Group Creative Director | Fernando Pellizzaro |
| Group Creative Director | Jean Zamprogno |
| Associate Creative Director | Curtis Caja |
| Associate Creative Director | Jose Sancho |
| Sr. Copywriter | Vanessa de Beaumont |
| Sr. Copywriter | Sarah Dembkowski |
| Sr. Art Director | Georgia Taylor |
| Sr. Art Director | Joao Viegas |
| Copywriter | Jonathan Vingiano |
| Account Director | Stefane Rosa |
| Management Supervisor | Jenny Gobel |
| Chief Strategy Officer | Paula Vampre |
| Associate Strategy Director | Matias Candia |
| Executive Producer | Brenda Morrison Fell |
| Senior Producer | Cecilia Salguero |
| Senior Business Affairs Manager | Barbara Karalis |
| Business Affairs Manager | Elizabeth Torriente |
| CMO Budweiser | Marcel Marcondes |
| Chief External Affairs Officer Budweiser | César Vargas |
| VP Communications Budweiser | Jennifer Morris |
| VP Budweiser Marketing Budweiser | Monica Rustgi |
| VP Consumer Connections Budweiser | Azania Andrews |
| Sr. Director Marketing Budweiser | Marisa Siegel |
| Sr. Brand Manager Budweiser | Veronica Sperry |
| Digital Brand Manager Budweiser | Nick Sylvia |
| VP Media & Data Budweiser | Paolo Provinciali |
| Sr Director Media Budweiser | Juliana Wursburger |
| Sr Media Manager Budweiser | Scott Decker |
| Director Digital Media Budweiser | Laurel VanTassel |
| Digital Media Manager Budweiser | Corey Rubin |
| Director Communications Budweiser | Eddie Moye |
| Sr. Director Communications Budweiser | Lacey Clifford |
| Budweiser Sports Marketing Director Budweiser | Kody Babb |
| Director Corporate Social Responsibility Budweiser | Ashley Cahill |
| Manager Communications Budweiser | Makena Riendeau |
| Digital Agency | Draftline |
| Creative Director | Eric Flinn |
| Associate Creative Director | Andy Verderosa |
| Associate Creative Director | Keslie Watts |
| Senior Copywriter | Mac Schwerin |
| Designer | Alex Graber |
| Strategy Director | Anthony Perrin |
| Strategist | Jakki Kay |
| PR Agency | Allison+Partners |
| Partner + President, Consumer Brands: | Lisa Rosenberg |
| Executive Vice President Consumer Brands | Emily Wilson |
| Public Relations Director | Jessica Callaghan |
| Public Relations | Clarissa Dickinson |
| Public Relations | Julia Shapiro |
| Public Relations | Jensen Strandberg |
| Public Relations | Lily Newman |
| Public Relations | Ben Diserens |
