BMO - "Financial Fairness" by ANDY Awards 2021
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BMO - "Financial Fairness"
- Brand: BMO
- Country: Canada
- Advertiser: BMO
| Title | Financial Fairness |
| Agency | FCB Canada |
| Campaign | Financial Fairness |
| Advertiser | BMO |
| Brand | BMO |
| Posted | April 2021 |
| Business Sector | Banking, Finance, Law & Insurance |
| Media Type | Others |
| Length | |
| AI Description | The BMO ad titled "Financial Fairness" opens in a classroom where a teacher asks students a basic math question involving money, setting the scene for a conversation around financial literacy. The scene transitions to various settings, including a birthday celebration and shopping scenes that highlight the everyday implications of financial decisions. A narrative unfolds where traditional advice such as "marry rich" contrasts with the empowerment of financial independence. The ad cuts between different ages of women reflecting on money management, investments, and joint finances, stressing the evolution of financial autonomy over a lifetime. As the visual narrative progresses, a young girl is seen writing "treasurer" on a school board, symbolizing the hope of changing perceptions for future generations. As emotional music plays, the screen reveals the message: "When we tell girls they're bad with money, they grow up believing it." The ad wraps up with the tagline, "Let's change the future of women and money," encouraging viewers to visit a website for further empowerment resources. |
| Production Company | Untitled Films |
| Editing Company | Rooster Post Production |
| Head of Marketing | Catherine Roche |
| VP North American Brand & Social Media BMO | Jennifer Carli |
| Director Brand Advertising BMO | Shelley Johnsen |
| Manager Brand Management & Enterprise Marketing BMO | Kaleigh MacMaster |
| Chief Creative Officer | Nancy Crimi-Lamanna |
| Chief Creative Officer | Jeff Hilts |
| Group Creative Director | Andrew MacPhee |
| Group Creative Director | Jeremiah McNama |
| Associate Creative Director | Elma Karabegovic |
| Copywriter | Shannon McCarroll |
| Broadcast Producer | Anne Marie Martignago |
| EVP General Manager | Tracy Little |
| VP Group Account Director | Erin Howes |
| Account Director | Allison Lochhead |
| Account Supervisor | Ali Gayowski |
| Project Manager | Camille Vangroll |
| Chief Strategy Officer | Shelley Brown |
| Account Planner | Eryn LeMesurier |
| Director | Hubert Davis |
| Executive Producer | Peter Davis |
| Line Producer | Trudy Turner |
| Director of Photography (DOP) | Kiel Milligan |
| Editor | Michelle Czukar |
| Executive Producer | Samantha MacLaren |
| Post Production | Alter Ego |
| Colorist | Eric Whipp |
| Flame Artist | Darren Achim |
| Music | Apollo |
| Music Director | Daenen Bramberger |
| Executive Producer | Tom Hutch |
| Casting | Shasta Lutz |
| Casting | Jigsaw Casting |
| Media Agency | Um |
| VP Client Business Partner | Kate Mateer |
| Group Director | Tim Davies |
| Director Connection Planning | Katey Gault |
| Account Manager | Rachel Pearson |
| Campaign Manager Social | Alex Perkes |
| Director Performance | Hailey Smith |
| Associate Director Programmatic Strategy | Isaac Bunn |
| Senior Associate Campaign Manager | Sai Dubakka |