Dove - "Courage is Beautiful" by ANDY Awards 2021
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Dove - "Courage is Beautiful"
This ad is part of the ACT Responsible Collection
- Brand: Dove
- Country: United Kingdom
- Advertiser: Unilever
| Title | Courage is Beautiful |
| Agency | Ogilvy |
| Campaign | Courage is Beautiful |
| Advertiser | Unilever |
| Brand | Dove |
| Date of First Broadcast/Publication | 2020 / 4 |
| Business Sector | Skin Care |
| Media Type | Case Study |
| Length | |
| Market | Canada, United States |
| AI Description | The "Courage is Beautiful" ad by Dove highlights the dedication of healthcare workers during the COVID-19 pandemic. The video features close-up images of nurses and doctors wearing scrubs and protective gear, their faces visibly marked by hours spent in masks. These marks represent their tireless efforts and sacrifices. The ad conveys themes of courage and beauty beyond physical appearance by focusing on the emotional burden and resilience demonstrated by these frontline heroes. Towards the end, it highlights Dove's donation to Direct Relief to support these healthcare workers. The serene yet impactful music plays softly in the background, reinforcing the ad's emotional appeal and emphasizing the beauty in their courage. |
| Editing Company | Tenthree |
| Media Agency | Mindshare Worldwide |
| Editing Company | Outsider Editorial |
| Global Executive Creative Director | Daniel Fisher |
| Chief Creative Officer | Brian Murray |
| Global Creative Director | Juliana Paracencio |
| Group Creative Director | Christian Horsfall |
| Associate Creative Director | Pam Danowski |
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