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ANDY Awards

Creative Award
New York, United States
Xfinity - "The Greatest Gift" by ANDY Awards 2021

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TitleThe Greatest Gift
Agency
Campaign The Greatest Gift
Advertiser Comcast
Brand Xfinity
Date of First Broadcast/Publication 2020 / 11
Business Sector Telecommunications Services
Media Type Television
Length
Soundtrack Dreamer
AI Description The ad begins in a picturesque, snow-covered village at dawn. Santa Claus and his elves face a challenge: the usual presents won’t suffice this year. Via video calls, they brainstorm and eventually decide the greatest gift is 'togetherness.' The scenes feature humorous moments, such as a failed gift idea like a jumbo jingle bell, and a heartfelt message unfolds about capturing family moments. The elves prepare "gifts" containing sensory experiences — from family snowball fights to the smell of grandma's cooking. The ad employs vibrant, festive visuals, and concludes with Santa acknowledging the importance of family and connection. Drones deliver the unique gifts, creating a modern twist on traditional holiday magic.
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Director of Photography (DOP)
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