Tikkun Olam Makers - "The Prescription Paper Pill Bottle" by ANDY Awards 2021
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Tikkun Olam Makers - "The Prescription Paper Pill Bottle"
This ad is part of the ACT Responsible Collection
- Brand: Tikkun Olam Makers
- Country: United States
- Advertiser: TOM (Tikkun Olam Makers)
| Title | The Prescription Paper Pill Bottle |
| Brief | Every year, billions of plastic pill bottles end up in landfills and ocean dumps. Because small bottles can’t be recycled, they become toxic waste that devastates our marine life and natural ecosystem.Introducing the Prescription Paper Pill Bottle. No plastic. No artificial glue. No toxic dye. The 100% compostable bottle is also designed to meet FDA requirements for water, light and child resistance. Once emptied, it can be composted to enrich soil giving back to the earth.Made in partnership with TOM, Tikkun Olam Makers, the global movement of makers and innovators, it’s created with an open source design that’s easily downloaded and manufactured at any makerspace.Now pharmacies can fill patients’ prescription medicine that’s good for their health with packaging that’s also good for the planet. |
| Agency | Saatchi & Saatchi Wellness |
| Campaign | The Prescription Paper Pill Bottle |
| Advertiser | TOM (Tikkun Olam Makers) |
| Brand | Tikkun Olam Makers |
| Posted | November 2020 |
| Business Sector | Charities, Foundations, Volunteers |
| Story | Every year, billions of plastic pill bottles end up in landfills and ocean dumps. Because small bottles can’t be recycled, they become toxic waste that devastates our marine life and natural ecosystem. Introducing the Prescription Paper Pill Bottle. No plastic. No artificial glue. No toxic dye. The 100% compostable bottle is also designed to meet FDA requirements for water, light and child resistance. Once emptied, it can be composted to enrich soil giving back to the earth. |
| Media Type | Case Study |
| Length | |
| AI Description | This advertisement by Tikkun Olam Makers highlights the environmental hazard of plastic pill bottles, which accumulate in oceans and landfills as toxic waste. The visual narrative begins with numerous orange plastic pill bottles, symbolizing the sheer quantity of waste. It transitions to animated representations of the Earth, emphasizing pollution's global impact. The ad introduces a 100% compostable and biodegradable paper pill bottle, designed to meet FDA standards for water, light, and child protection. The bottle is depicted being composted, enriching soil. The ad conveys its open-source design, available for pharmacies to download and implement. Through minimalistic and earth-toned visuals, combined with a calm and informative audio script, the message of sustainable innovation and hope is clearly articulated, encouraging a shift towards eco-friendly healthcare solutions. |
| Production Company | Pixel Farm |
| Creative Director | Scott Carlton |
| Art Director | Lauren Chan |
| Art Director | Lilliana Vazquez |
| Copywriter | Bryan Perley |
| Chief Creative Officer | Kathy Delaney |
| Jeremy Scharlack | |
| Art Supervisor | Lilliana Vazquez |
| Art Director | Dominick Marotta |
| Content Producer | Ian Phillips |
| Director of Print Production | Angela Silva |
| Director of Content Production | Steve Pytko |
| VP Innovation | Oded Lavie |
| Managing Director | Paul Sadeghi |
| Creative Director | Jeff Stevens |
| VFX Director | Kurt Angell |
| Executive Producer | Kathy Yerich |
| Production Company Producer | Marissa Hadfield |
| CG Supervisor | Tom Doeden |
| Editor | Paul Clark |
| Art Director | Nate Miller |
| Designer | Tim Sandwick |
| CG Artist | Mike Nelson |
| CG Artist | Adam Dargan |
| CG Artist | Riley Eastman |
| Sound Engineer | Ken Chastain |