Meter Group - "Meltdown Flag (Argentina)" by ANDY Awards 2021
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Meter Group - "Meltdown Flag (Argentina)"
This ad is part of the ACT Responsible Collection
- Brand: Meter Group
- Country: Germany
- Advertiser: METER Group
| Title | Meltdown Flag (Argentina) |
| Agency | Serviceplan Group |
| Campaign | Meltdown Flags |
| Advertiser | METER Group |
| Brand | Meter Group |
| Date of First Broadcast/Publication | 2020 / 11 |
| Business Sector | Others |
| Media Type | |
| Length | |
| AI Description | The ad features a stylized version of the Argentine flag with incremental steps showing years leading from 1995, through 2020, to 2050. The flag serves as a visual metaphor for climate change, where the blue sections at the top and bottom represent ice that is gradually melting away over time. The central white stripe remains consistent, featuring the sun of Argentina's emblem. The ad's clean, minimalist design is impactful, using the metaphor of a melting flag to convey the urgency of climate issues. The text 'meltdownflags.org' suggests a call to action, drawing viewers to engage further on the subject of climate change. |
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