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ANDY Awards

Creative Award
New York, United States
Meter Group - "Meltdown Flags (teaser)" by ANDY Awards 2021

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TitleMeltdown Flags (teaser)
Agency
Campaign Meltdown Flags
Advertiser METER Group
Brand Meter Group
Date of First Broadcast/Publication 2020 / 11
Business Sector Others
Media Type Web Film
Length
AI Description The ad begins with scenes of colored threads and fabrics, setting the stage for flag creation. Individuals work on designing and assembling flags using sewing tools and irons, highlighting a meticulous process. The narrative then shifts to scenes of these flags being held during a protest, where participants passionately wave them atop a building. The protest is rooted in drawing attention to climate change, using flags as symbols of disappearing landscapes. The video concludes with a call to action, displaying 'meltdownflags.org' to direct viewers towards more information on the campaign's message about ice floes and climate action.