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ANDY Awards

Creative Award
New York, United States
Adobe Photoshop - "Fantastic Voyage" by ANDY Awards 2021

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TitleFantastic Voyage
Agency
Campaign Fantastic Voyage
Advertiser Adobe
Brand Adobe Photoshop
Date of First Broadcast/Publication 2020 / 8
Business Sector Computer Software & Multimedia Productions
Story Adobe Photoshop's latest campaign aims to inspire creators to go wherever their imagination takes them.As it's centerpiece, the
Media Type Web Film
Length
Soundtrack She’s a Rainbow
AI Description The Adobe Photoshop ad, 'Fantastic Voyage,' begins in a normal subway car filled with commuters. The atmosphere quickly transforms when a young woman, dressed in a stylish outfit, becomes the catalyst for a vivid journey into a world where reality and imagination merge. The interior of the subway morphs into a vibrant landscape, filled with animations and colorful lights. Subtle transformations occur around her, including the floor sprouting flowers. The surroundings become even more fantastical with whimsical characters, including animated beings and a metallic octopus, adding a touch of surrealism. The exterior scene culminates with the subway arriving at an animated cityscape, towering with colorful buildings and playful oversized figures, suggesting a metropolis celebrating creativity and boundless imagination. The final message, 'Creativity for all,' encapsulates Adobe Photoshop's essence, encouraging creativity without limits, supported by the lively soundtrack, 'She’s a Rainbow.'
Production Company
Music
Director
Editing Company
Sound
VFX Company
Creative Director