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ANDY Awards

Creative Award
New York, United States
Bodyform - "Wombstories" by ANDY Awards 2021

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TitleWombstories
Agency
Campaign Wombstories
Advertiser Essity
Brand Bodyform
Date of First Broadcast/Publication 2020 / 7
Business Sector Feminine Hygiene
Media Type Television
Length
Soundtrack Priestess Shura Remix by Pumarosa
AI Description The "Wombstories" ad by Bodyform uses a blend of animations and real-life clips to explore a variety of stories about the female womb. The visuals shift between surreal, vivid animations depicting internal womb experiences, and live-action shots showing women in different stages of life, including medical consultations, pregnancy, and emotional moments. The ad features animated sequences that personify the womb, transforming it into a landscape where complex emotions, such as love, pain, pleasure, and disappointment, are visualized. Accompanied by a powerful soundtrack by Pumarosa, the ad evokes a range of emotions that showcase both the struggles and joys of womanhood. The message emphasizes the diverse and personal stories associated with menstruation, conception, and motherhood, stressing the importance of allowing these stories to be heard and understood.
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Executive Creative Director
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