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ANDY Awards

Creative Award
New York, United States
Mastercard - "True Name" by ANDY Awards 2021

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TitleTrue Name
Title (original language)Acceptance Matters
Agency
Campaign True Name
Advertiser Mastercard International
Brand Mastercard
Date of First Broadcast/Publication 2021 / 6
Business Sector Credit Cards
Media Type Television
Length
AI Description The ad opens in a typical convenience store setting, focusing on a young man picking up some items. As he approaches the cashier, the ad highlights the personal struggle many transgender individuals face when using payment cards, due to mismatched names. The tension builds with the regular interaction turning into an emotionally significant moment. The narration elaborates on the societal challenges of judgment and harassment that come with these disparities. The young man feels anxious but is finally shown as content when using the mastercard that displays his chosen name. This is part of Mastercard's 'True Name' initiative, designed to support the transgender community by allowing chosen names on credit cards. The visuals feature diverse individuals, reinforcing themes of respect and acceptance, and end on the empowering message of identity respect.
Advertising Manager
Chief Creative Officer
Chief Creative Officer
Global Executive Creative Director
Global Executive Creative Director
Executive Creative Director
Group Creative Director
Associate Creative Director
Art Director
Production Company
Director