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ANDY Awards

Creative Award
New York, United States
Diesel - "Francesca. A Diesel film." by ANDY Awards 2021

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TitleFrancesca. A Diesel film.
Agency
Campaign Francesca
Advertiser Diesel
Brand Diesel
Date of First Broadcast/Publication 2020 / 6
Business Sector Apparel, Fashion & Footwear
Media Type Web Film
Length
AI Description The Diesel film titled 'Francesca' follows a character through a journey of self-expression and gender identity exploration. Beginning in a dimly lit bathroom, Francesca is seen taking pills that signify a transition. Through various scenes—dressing in Diesel apparel, attending college classes, and partying—the ad portrays Francesca's evolving identity. The narrative moves into reflective moments, including interactions with peers and solitary yet empowering experiences. The setting transitions to a nightclub, symbolizing liberation and community acceptance. Vibrant lighting and personal transitions are framed by an energetic soundtrack that echoes theme of freedom. The storyline crescendos with Francesca confidently interacting with a group of nuns, breaking traditional expectations. Diesel's logo appears, underscoring the brand's message of living successfully by embracing diversity and individuality.
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Global Chief Creative Officer
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Social Media Manager
Global Executive Creative Director
Global Executive Creative Director