andy-awards logo ANDY Awards

ANDY Awards

Creative Award
New York, United States
Diesel - "Francesca" by ANDY Awards 2021

Filter results by

TitleFrancesca
Agency
Campaign Francesca
Advertiser Diesel
Brand Diesel
Date of First Broadcast/Publication 2020 / 6
Product Diesel
Story For Successful Living means living your best life undisturbed and free from prejudices. We want to represent it through a controversial topic with something that some would consider a paradox.
Media Type Web Film
Length
AI Description The Diesel ad titled 'Francesca' tells a story of self-discovery and acceptance. Set in Italy, it opens with Francesca, who is revealed to be of a unique gender identity, taking a pill while looking at her reflection. As the music plays, she makes her way from a private space, changing into Diesel clothing, symbolizing her shift towards self-expression and freedom. She attends a university class, interacts with friends, and confidently participates in social activities. The narrative is intercut with moments of introspection, showcasing Francesca embracing her identity. The ad culminates with a scene among a group of nuns, reinforcing themes of acceptance and belonging. It concludes with Diesel's message of 'For Successful Living,' highlighting the brand's celebration of individuality and freedom.
Director
Production Company
Producer
Director of Photography (DOP)
Cameraman
Editor
Line Producer
Production Service Company
Global Chief Creative Officer
Chief Creative Officer
Art Director
Copywriter
Strategic Planner
Account Director
Account Director
Account Manager
Agency Producer
Social Media Manager
Global Executive Creative Director
Global Executive Creative Director