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ANDY Awards

Creative Award
New York, United States
Dove - "Courage Raphael" by ANDY Awards 2021

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TitleCourage Raphael
Agency
Campaign Courage is Beautiful
Advertiser Unilever
Brand Dove
Date of First Broadcast/Publication 2020 / 4
Business Sector Hygiene & Personal Care Products
Media Type Print
AI Description The Dove advertisement entitled 'Courage Raphael' is part of a campaign recognizing frontline healthcare workers' bravery during the COVID-19 pandemic. The ad features a close-up image of a healthcare worker, Raphael, whose face shows signs of fatigue and pressure marks from wearing protective masks. His compassionate eyes and the subtle details in the background reflect the dedication of healthcare workers amidst crises. The Dove logo, a symbol of care and beauty, accompanies the heartfelt message "Courage is beautiful." The ad further emphasizes its gratitude with a short note stating Dove's initiative to donate care packages to frontline workers. The visual campaign minimalistically yet powerfully highlights courage and resilience as key themes, celebrating the heroism of those who serve in healthcare sectors during difficult times.
Executive Vice President
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