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ANDY Awards

Creative Award
New York, United States
Dove - "Courage Patricia" by ANDY Awards 2021

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TitleCourage Patricia
Agency
Campaign Courage is Beautiful
Advertiser Unilever
Brand Dove
Date of First Broadcast/Publication 2020 / 4
Business Sector Hygiene & Personal Care Products
Media Type Print
AI Description The ad is a close-up portrait of a healthcare worker named Patricia, highlighting her facial scars acquired from wearing protective gear during the COVID-19 pandemic. She is dressed in medical scrubs and a facemask hangs below her chin, symbolizing her role and experiences on the front lines. The phrase "Courage is beautiful" is prominently displayed, focusing on the strength and resilience of healthcare workers. The ad thanks these workers and mentions Dove's initiative to donate care packages to them.
Executive Vice President
Marketing Manager
Brand Manager
Global Executive Creative Director
Chief Creative Officer
Group Creative Director
Art Director
Associate Creative Director
Copywriter
Chief Strategy Officer
Managing Director
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Agency Producer
Agency Producer
Editor
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Head of Project Management
Editor
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Creative Director