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ANDY Awards

Creative Award
New York, United States
Dove - "Courage Laura" by ANDY Awards 2021

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TitleCourage Laura
Agency
Campaign Courage is Beautiful
Advertiser Unilever
Brand Dove
Date of First Broadcast/Publication 2020 / 4
Business Sector Hygiene & Personal Care Products
Media Type Print
AI Description The ad features a close-up shot of Laura, a healthcare worker, wearing a protective suit and mask. Her weary face with imprints of the gear is highlighted to convey the emotional and physical demands of her work during the Covid-19 pandemic. Her expression is resolute, with visible signs of dedication and strength. The text "Courage is beautiful" is superimposed over this real and poignant portrait, aligning with Dove's campaign message. A Dove logo is subtly included. At the bottom, a message highlights Dove’s initiative to donate care packages to healthcare workers as a gesture of gratitude.
Executive Vice President
Marketing Manager
Brand Manager
Global Executive Creative Director
Chief Creative Officer
Group Creative Director
Art Director
Associate Creative Director
Copywriter
Chief Strategy Officer
Managing Director
Account Director
Account Coordinator
Agency Producer
Agency Producer
Editor
Print Producer
Head of Project Management
Editor
Executive Producer
Assistant
Music Composer
Creative Director