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ANDY Awards

Creative Award
New York, United States
Dove - "Courage Giulio" by ANDY Awards 2021

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TitleCourage Giulio
Agency
Campaign Courage is Beautiful
Advertiser Unilever
Brand Dove
Date of First Broadcast/Publication 2020 / 4
Business Sector Hygiene & Personal Care Products
Media Type Print
AI Description This print ad from Dove, titled "Courage Giulio," features a close-up portrait of a healthcare worker named Giulio. The image is raw and emotionally evocative, highlighting redness and fatigue on Giulio's face—a testament to the physical toll of working on the frontlines during the COVID-19 pandemic. The text "Courage is beautiful" is centered, alongside Dove's iconic logo, emphasizing the message of appreciation and support. Below, a small caption reads, "As a thank you, Dove is donating care packages to front-line healthcare workers." The ad seeks to acknowledge and honor the dedication and sacrifice of healthcare professionals, promoting a sense of solidarity and gratitude.
Executive Vice President
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