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ANDY Awards

Creative Award
New York, United States
Dove - "Courage Francesca" by ANDY Awards 2021

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TitleCourage Francesca
Agency
Campaign Courage is Beautiful
Advertiser Unilever
Brand Dove
Date of First Broadcast/Publication 2020 / 4
Business Sector Hygiene & Personal Care Products
Media Type Print
AI Description The Dove campaign titled 'Courage Francesca' features a close-up image of a healthcare worker named Francesca during the COVID-19 pandemic. The image focuses on Francesca's face, emphasizing the marks and indentations left by wearing protective gear for extended periods. Francesca's eyes convey determination and resilience, reflecting the emotional and physical demands faced by frontline workers. Text on the ad reads, 'Courage is beautiful,' reinforcing the message of strength and appreciation for healthcare professionals. Dove's logo is subtly placed on the advertisement, along with a note about the donation of care packages to healthcare workers. The overall tone is sincere and supportive, highlighting human perseverance and dedication.
Executive Vice President
Marketing Manager
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Global Executive Creative Director
Chief Creative Officer
Group Creative Director
Art Director
Associate Creative Director
Copywriter
Chief Strategy Officer
Managing Director
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Account Coordinator
Agency Producer
Agency Producer
Editor
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Head of Project Management
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Creative Director