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ANDY Awards

Creative Award
New York, United States
Dove - "Courage Federico" by ANDY Awards 2021

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TitleCourage Federico
Agency
Campaign Courage is Beautiful
Advertiser Unilever
Brand Dove
Date of First Broadcast/Publication 2020 / 4
Business Sector Hygiene & Personal Care Products
Media Type Print
AI Description The advertisement features a close-up image of a healthcare worker's face, showing the wear and tear from wearing a mask for extended periods. The visuals highlight the redness and marks on the face, indicating the physical impact of frontline work during the pandemic. The caption "Courage is beautiful," accompanied by the iconic Dove logo, emphasizes the theme of bravery among frontline workers. The text below acknowledges Federico and mentions Dove's initiative to donate care packages to healthcare workers. The muted colors and realistic depiction evoke a sense of respect and admiration for the sacrifices made by health professionals.
Executive Vice President
Marketing Manager
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Global Executive Creative Director
Chief Creative Officer
Group Creative Director
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Managing Director
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