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ANDY Awards

Creative Award
New York, United States
Dove - "Courage Ema" by ANDY Awards 2021

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TitleCourage Ema
Agency
Campaign Courage is Beautiful
Advertiser Unilever
Brand Dove
Date of First Broadcast/Publication 2020 / 4
Business Sector Hygiene & Personal Care Products
Media Type Print
AI Description The Dove 'Courage is Beautiful' print ad powerfully captures the image of a healthcare worker, her face marked by protective gear. This ad portrays the resilience and dedication of frontline workers during the COVID-19 pandemic, highlighting the human element behind the masks. The setting is intimate, with a close-up on the woman's face showcasing her tired, but determined expression. The message is clear and emotive: to highlight the beauty in courage and sacrifice. Dove's logo is subtly placed, reinforcing the brand's support and commitment to these workers. The ad includes a note on Dove's initiative to donate care packages, serving as both gratitude and support for those battling the pandemic. The image and message resonate with the intensity of the period, reflecting strength and empathy, and the tagline punctuates the core sentiment: 'Courage is Beautiful.'
Executive Vice President
Marketing Manager
Brand Manager
Global Executive Creative Director
Chief Creative Officer
Group Creative Director
Art Director
Associate Creative Director
Copywriter
Chief Strategy Officer
Managing Director
Account Director
Account Coordinator
Agency Producer
Agency Producer
Editor
Print Producer
Head of Project Management
Editor
Executive Producer
Assistant
Music Composer
Creative Director