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ANDY Awards

Creative Award
New York, United States
Dove - "Courage Bethany" by ANDY Awards 2021

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TitleCourage Bethany
Agency
Campaign Courage is Beautiful
Advertiser Unilever
Brand Dove
Date of First Broadcast/Publication 2020 / 4
Business Sector Hygiene & Personal Care Products
Media Type Print
AI Description The ad from Dove's 'Courage Bethany' campaign captures a close-up image of a healthcare worker, Bethany, with a strong, determined look on her face. She is wearing a blue uniform, signifying her role as a front-line worker during the COVID-19 pandemic. The text overlay reads, 'Courage is beautiful,' conveying the message of bravery and dedication among healthcare professionals. The ad includes a commitment from Dove to donate care packages to front-line healthcare workers, highlighting their corporate social responsibility initiative. The visual style is emotive and intense, focusing on the raw resilience and strength of those fighting the pandemic.
Executive Vice President
Marketing Manager
Brand Manager
Global Executive Creative Director
Chief Creative Officer
Group Creative Director
Art Director
Associate Creative Director
Copywriter
Chief Strategy Officer
Managing Director
Account Director
Account Coordinator
Agency Producer
Agency Producer
Editor
Print Producer
Head of Project Management
Editor
Executive Producer
Assistant
Music Composer
Creative Director