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ANDY Awards

Creative Award
New York, United States
Dove - "Courage Ariane" by ANDY Awards 2021

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TitleCourage Ariane
Agency
Campaign Courage is Beautiful
Advertiser Unilever
Brand Dove
Date of First Broadcast/Publication 2020 / 4
Business Sector Hygiene & Personal Care Products
Media Type Print
AI Description The Dove 'Courage Ariane' campaign features a close-up portrait of a healthcare worker named Ariane, captured in emotional rawness. She appears in frontline medical scrubs. The phrase 'Courage is beautiful' is layered over the image, accompanied by the Dove logo, creating a strong visual message. The backdrop is simple, emphasizing the subject's facial expression which conveys determination and vulnerability. Text beneath highlights Dove's efforts in donating care packages to frontline healthcare workers during the COVID-19 pandemic. The advertisement is designed to inspire appreciation and support for those on the front lines, particularly during health crises.
Executive Vice President
Marketing Manager
Brand Manager
Global Executive Creative Director
Chief Creative Officer
Group Creative Director
Art Director
Associate Creative Director
Copywriter
Chief Strategy Officer
Managing Director
Account Director
Account Coordinator
Agency Producer
Agency Producer
Editor
Print Producer
Head of Project Management
Editor
Executive Producer
Assistant
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Creative Director