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Dove - "Courage Amanda"

Ogilvy London, United Kingdom

Awards

16251

This ad is part of the ACT Responsible Collection

Brand: Dove
Country: Canada

Advertiser: Unilever

Title	Courage Amanda
Agency	Ogilvy
Campaign	Courage is Beautiful
Advertiser	Unilever
Brand	Dove
Date of First Broadcast/Publication	2020 / 4
Business Sector	Hygiene & Personal Care Products
Story	In times of crisis we are reminded that beauty isn’t about how you look, but what you do. And during the pandemic, frontline workers demonstrated the epitome of this beauty, showing us there is no greater expression of yourself than the qualities of selflessness, compassion and bravery. After long hours and double shifts, they looked exhausted, with deep, skin-blistering marks across their faces left from protective masks. Despite their appearance, they were resilient, continuing to fight day after day to save lives. We saw beauty in this courage. Our idea was simply to honour them by featuring their powerfully beautiful portraits in DOOH, thanking them directly for their selfless care while showing the world that Courage is Beautiful.
Media Type	Print
AI Description	The advertisement features a close-up portrait of a healthcare worker, Amanda, showing visible marks and lines on her face caused by prolonged wear of protective masks. Her expression, though solemn, embodies resilience and determination. The background subtly alludes to a hospital setting, enhancing the context of this frontline worker's environment during the peak of the COVID-19 pandemic. The tagline 'Courage is Beautiful' is prominently displayed, reinforcing the campaign's message that beauty transcends physical appearance and is about the power of character and sacrifice. The portrait is a tribute to the frontline workers, highlighting their bravery and dedication. The image is intimate and emotive, portraying raw reality with appreciation and respect.
Executive Vice President	Alessandro Manfredi
Marketing Manager	Divya Singh
Brand Manager	Laura Douglas
Global Executive Creative Director	Daniel Fischer
Chief Creative Officer	Brian Murray
Group Creative Director	Christian Horsfall
Art Director	Christian Horsfall
Associate Creative Director	Pam Danowski
Copywriter	Pam Danowski
Chief Strategy Officer	Tom Kenny
Managing Director	Aviva Groll
Account Director	Beth Blatch
Account Coordinator	Rebecca Tummers
Agency Producer	Marie-Pierre Toure
Agency Producer	Eric Thompson
Editor	Eric Thompson
Print Producer	David Scanlon
Head of Project Management	Mike Kerry
Editor	Chris Murphy
Executive Producer	Kristina Anzlinger
Assistant	Nathan Olszewicki
Music Composer	Kevin Sargent
Creative Director	Juliana Paracencio