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ANDY Awards

Creative Award
New York, United States
Courageous Conversation Global Foundation - "Not A Gun" by ANDY Awards 2021

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TitleNot A Gun
Agency
Campaign Not a Gun
Advertiser Courageous Conversation Global Foundation
Brand Courageous Conversation Global Foundation
Date of First Broadcast/Publication 2020 / 2
Business Sector Racial/Ethnic/Minority/Disability Awareness
Media Type Print
Length
AI Description The advertisement prominently features a large billboard against a blue sky. The image centralizes an outstretched hand pointing its fingers like a gun, but holding a candy bar labeled "Not A Gun." This visual metaphor strikingly critiques the dangers of racial profiling and the misidentification of harmless objects as weapons. The black background enhances the contrast and readability of the message, drawing immediate attention to the text and imagery. It is a call for awareness and dialogue about the impact of systemic racism and police violence.