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ANDY Awards

Creative Award
New York, United States
Courageous Conversation Global Foundation - "Not A Gun" by ANDY Awards 2021

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TitleNot A Gun
Agency
Campaign Not a Gun
Advertiser Courageous Conversation Global Foundation
Brand Courageous Conversation Global Foundation
Date of First Broadcast/Publication 2020 / 2
Business Sector Racial/Ethnic/Minority/Disability Awareness
Media Type Television
Length
AI Description The ad begins in a small neighborhood store where customers are casually purchasing Now Bars. The setting is relaxed until tension dramatically escalates when the focus shifts to a Black man buying the same candy bar. Suddenly, police officers shout for him to get on the ground, mistaking his candy bar for a weapon. The scene highlights the racial profiling problem as statistics flash on screen, stating that Black individuals are disproportionately targeted by police. The message is clear as the text reads, "A Black person is three times more likely to be killed by police, too often when armed with nothing more than a candy bar." The chilling message ends with a call to action, urging viewers to "Help everyone get home safe."