Nike - "2020 Chinese New Year" by ANDY Awards 2020
Filter results by
Nike - "2020 Chinese New Year"
- Brand: Nike
- Country: China
- Advertiser: Nike
| Title | 2020 Chinese New Year |
| Title (original language) | The Great Chase |
| Agency | Wieden + Kennedy |
| Campaign | 2020 Chinese New Year |
| Advertiser | Nike |
| Brand | Nike |
| Posted | April 2020 |
| Business Sector | Sportswear |
| Media Type | Others |
| Length | |
| AI Description | The Nike advertisement captures the spirited atmosphere of the Chinese New Year. It starts with a young girl and scenes of a family gathering, where red envelopes symbolizing prosperity and luck are exchanged. The narrative follows lively interactions, with a humorous chase ensues through urban and natural landscapes, showcasing stunning visuals. The family pressures the girl to accept tradition, represented as red envelopes, culminating in a race against an energetic backdrop. Throughout, Nike shoes are subtly highlighted, emphasizing performance. The ad concludes on a positive note, underscoring familial love and unity, wrapped in the vibrant, celebratory context of the festival. |
| Steadicam | Mario Testino+ |
| Executive Creative Director | Ian Toombs |
| Executive Creative Director | Vivian Yong |
| Creative Director | Jeff Fang |
| Creative Director | Matt Meszaros |
| Art Director | Jing Qiu |
| Production Company Producer | Bernice Wong |
| Production Company Producer | Fang Yuan |
| Production Company Producer | Angela Liu |
| Account Manager | Chuck Xu |
| Account Manager | Larry Zhong |
| Senior Planner | Chris Kirkup |
| Account Planner | Bart An |
| Comms Planner | Molly Chen |
| Business Affairs | Jessica Deng |
| Business Affairs | Kathy Zhan |
| Business Affairs | BBC Creative Head of Design |
| Designer | Helen Yu |
| Production Company | The Loft Films Shanghai |
| Production Company | MJZ |
| Executive Producer | Geok Lem |
| Director | Steve Ayson |
| DP | Monika Lenczewska |
| Production Company Producer | Karen O’Brien |
| Production Company Producer | Lynn Wong |
| Tech | Eddie McClements |
| Wardrobe / Stylist | Avivi Wang |
| Assistant Director | John Lowe |
| Assistant Director | Alex Lam |
| Art Director | Tang Zheng |
| Associate Art Director | Gabby Zhang |
| Gaffer | Wing |
| Steadicam | Julian Ashley |
| Post Production | The Loft Films Shanghai |
| Special Effects / VFX | Segundo Fernandez |
| On Set VFX Supervisor | Segundo Fernandez |
| Post Production | Caryne Chia |
| Post Production | Ivy Shi |
| Post Production | Chow-Chye Yee |
| Colour | Billy Wychgel |
| Digital Compositors | Ted Tsui |
| Digital Compositors | Joseph Tsang |
| Online Team | Ran Xiao Xu |
| Online Team | Camille Shen |
| Company | Bottles Post Production , Shanghai |
| Post Production | Sylvie QQ |
| Motion Graphics | Fei Fei |
| Sound Design Company | Big Knows |
| Executive Producer | Arthur Monnet |
| Art Director | Charles Monnet |