Apple, Inc. - "Shot on iPhone 11 Pro - Chinese New Year - Daughter" by ANDY Awards 2020
Filter results by
Apple, Inc. - "Shot on iPhone 11 Pro - Chinese New Year - Daughter"
- Brand: Apple, Inc.
- Country: United States
- Advertiser: Apple
| Title | Shot on iPhone 11 Pro - Chinese New Year - Daughter |
| Agency | TBWA\Media Arts Lab |
| Campaign | Shot on iPhone 11 Pro - Chinese New Year - Daugther |
| Advertiser | Apple |
| Brand | Apple, Inc. |
| Posted | April 2020 |
| Business Sector | Consumer Electronics & Audio-Visual |
| Story | na |
| Media Type | Others |
| Length | |
| AI Description | The Apple advertisement, titled 'Shot on iPhone 11 Pro - Chinese New Year - Daughter,' captures a heartwarming story of a mother and her daughter. The film showcases the mother working as a taxi driver, navigating the bustling city streets, determined to provide a better life for her child. The narrative highlights the themes of dedication and familial bonds, especially during the festive season of Chinese New Year. Throughout the ad, we see touching moments between the mother and daughter, emphasizing their strong bond and the nurturing nature of their relationship. Despite the challenges, the mother remains resilient, symbolizing the strength and sacrifice inherent in parenthood. Visually, the ad presents vibrant urban landscapes captured in captivating detail, illustrating the city's dynamic essence. The aesthetic is modern and authentic, further enhancing the emotional resonance. The advertisement concludes with scenes of the family reunited, sharing traditions like making dumplings, signifying unity and love. The use of an iPhone 11 Pro to record these moments underscores the quality and capability of Apple's technology in capturing real-life stories. |
| Chief Creative Officer | Brent Anderson |
| Executive Creative Director | Brian Ma |
| Group Creative Director | Greg Greenberg |
| Creative Director | Alfred Wong |
| Associate Creative Director | Ewan Yao |
| Associate Creative Director | Amber Qian |
| Executive Director of Content Production | Brian O'Rourke |
| Localization Director | Bryan Barker |
| Broadcast | Bryan Barker |
| Senior Broadcast Producer | Phoebe Fan |
| Senior Broadcast Producer | Sidney Lim |
| Senior Broadcast Producer | Kirsten Larson |
| Production Company | Brother |
| Media Company | OMD |