Apple, Inc. - "Holiday - The Surprise" by ANDY Awards 2020
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Apple, Inc. - "Holiday - The Surprise"
- Brand: Apple, Inc.
- Country: United States
- Advertiser: Apple
| Title | Holiday - The Surprise |
| Agency | TBWA\Media Arts Lab |
| Campaign | Holiday - The Surprise |
| Advertiser | Apple |
| Brand | Apple, Inc. |
| Posted | April 2020 |
| Business Sector | Consumer Electronics & Audio-Visual |
| Media Type | Others |
| Length | |
| AI Description | The ad begins with a family of four—a mother, father, and two daughters—preparing to travel to visit their grandfather. They drive to the airport, with the children arguing in the backseat until they are pacified by an iPad, which the father gives them to watch movies. The family eventually reaches their destination, greeting the grandfather, who is shown to be living alone and missing his late wife. As the family settles in, the children start exploring old family photos and videos, using their iPad to create a heartfelt movie about their grandmother. The ad culminates with the children showing their digital creation to the grandfather, leading to a warm family moment filled with love and nostalgia. The tagline "Make Someone’s Holiday" appears, reinforcing the idea of technology bringing families closer during the festive season. |
| Chief Creative Officer | Brent Anderson |
| Group Creative Director | Greg Greenberg |
| Creative Director | Kako Mendez |
| Creative Director | Robbin Ingvarsson |
| Associate Creative Director | Sean Park |
| Executive Director of Content Production | Brian O'Rourke |
| Executive Producer | Margaret Nickerson |
| Senior Producer | Serena Auroux |
| Director of Music | Josh Marcy |
| Jessie Kalikow | |
| Associate Music Supervisor | Sarah McMullen |
| Production Company | SMUGGLER |
| Media Company | OMD |
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