Apple, Inc. - "Behind the Music. Behind the Mac" by ANDY Awards 2020
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| Title | Behind the Music. Behind the Mac |
| Agency | TBWA\Media Arts Lab London |
| Campaign | Behind the Music. Behind the Mac |
| Advertiser | Apple |
| Brand | Apple, Inc. |
| Posted | April 2020 |
| Business Sector | Consumer Electronics & Audio-Visual |
| Media Type | Others |
| Length | |
| AI Description | The ad features a series of black-and-white images depicting musicians and artists immersed in their creative processes. Each frame showcases individuals using Apple MacBooks, with headsets and musical instruments in what appear to be studios or home environments. The visuals are accompanied by a poetic voiceover that reflects on themes of unity, creativity, and the collective journey of making music. The ad closes with a lively concert scene followed by the Apple logo and the phrase "Behind the Mac," emphasizing the brand's role as a tool for creativity and connection in the music industry. |
| Chief Creative Officer | Brent Anderson |
| Executive Creative Director | Stephen Hancock |
| Creative Director | Jo Forel |
| Designer | David Bennett |
| Senior Producer | Lizzie Mabbott |
| Senior Music Supervisor | Chris Pattinson |
| Media Company | OMD |