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ANDY Awards

Creative Award
New York, United States
METER Group, Inc. - "Made in Fukushima" by ANDY Awards 2020

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TitleMade in Fukushima
Agency
Campaign Made in Fukushima
Advertiser METER Group, Inc.
Brand METER Group, Inc.
PostedApril 2020
Business Sector Industrial Research Centers & Laboratories
Media Type Others
Length
AI Description The ad details the aftermath of the Fukushima nuclear disaster, which contaminated over 25,000 hectares of farmland. Presented with a serene, documentary-style aesthetic, it follows environmental scientists who have created a new decontamination method, allowing rice cultivation to resume safely in Fukushima. The ad showcases the process of transforming rice straw from these fields into paper used for a special book, visually depicting earthy, traditional crafting methods. This book narrates the region's story, emphasizing scientific data to rebuild trust in local products. Through interviews, photography, and detailed visuals, the ad conveys a message of hope and recovery, highlighting the region's resilience. The book is sent to decision-makers to further advocate for the safety of Fukushima's rice, leading to a rise in sales and adoption of the decontamination method.
Global Chief Creative Officer
VP Environment
VP Marketing
CEO
Head of Global Agricultural Sciences
Director
President
Marketing Manager
Marketing Manager
Marketing
Creative Director
Creative Director
Creative Team
Art Director
Junior Copywriter
Photographer
Lead Designer
Information Designer
Designer
Managing Director
Copywriter Quentin Lichtblau
Production Company Producer
Production Company Producer
Cinematography
Production Company Producer
Director of Photography (DOP)