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ANDY Awards

Creative Award
New York, United States
Diesel - "Return Policy" by ANDY Awards 2020

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TitleReturn Policy
Agency
Campaign Return Policy
Advertiser Diesel
Brand Diesel
PostedApril 2020
Business Sector Apparel, Fashion & Footwear
Media Type Others
Length
AI Description The Diesel ad, titled "Return Policy," whimsically conveys the story behind the brand's return policy. The ad begins with text explaining that Diesel's policy will serve as the lyrics to the following visuals. The sequence opens with playful and chic imagery of various individuals wearing Diesel clothing. These figures are shown ironing, adorning, or trying on fashionable attire in elegant or casual settings. Throughout the ad, scenes depict young adults in diverse urban landscapes, including at a bus stop, riding a motorcycle, and socializing in a fast-food restaurant, showcasing a laid-back lifestyle. Each item prominently displays its Diesel tag, underscoring the emphasis on clothing returns. The diverse background remains vibrant and trendy, complementing the Diesel brand's signature style. The ad humorously ends with the tagline "Enjoy before returning," encapsulating Diesel's modern blend of fashion and consumer culture.
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