SickKids Foundation - "SickKids Airbnb" by ANDY Awards 2020
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SickKids Foundation - "SickKids Airbnb"
- Brand: SickKids Foundation
- Country: Canada
- Advertiser: SickKids Foundation
| Title | SickKids Airbnb |
| Agency | No Fixed Address |
| Campaign | SickKids Airbnb |
| Advertiser | SickKids Foundation |
| Brand | SickKids Foundation |
| Posted | April 2020 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Media Type | Others |
| Length | |
| AI Description | The SickKids Airbnb campaign highlights the pressing need for new facilities at Canada's premier children's hospital. It features an innovative partnership with Airbnb that offers the public a glimpse into the realities faced by patients and parents. The ad details how an exact replica of the pediatric intensive care unit was created, offering an immersive experience designed with input from doctors and families. The first guests, including an NBA champion, witnessed the emotional atmosphere of the hospital environment. The campaign was highly successful, drawing international attention and increasing donations. It emphasizes the need for new hospital facilities while showcasing the commitment and expertise of the medical staff. |
| Chief Creative Officer | Dave Federico |
| Chief Creative Officer | Josh Budd |
| ACD | James Leake |
| Copywriter | Dylan Wagman |
| Art Director | Luan Pirola |
| PR | Erin Banting |
| PR | Mackenzie Biddie |
| PR | Jessica Hoffeldt |
| PR | Nick Wong |
| Media Director | OMD |
| Production Company | WDI MEDIA INC. |
| Director | Will Dempster |
| Production Company Producer | Will Dempster |
| Director of Photography (DOP) | Christian Bielz |
| Technical Director | Nick Marinelli |
| Offline Editorial | Rooster |
| Editor | Colin Murdock |
| Executive Producer | Melissa Kahn |
| Production Company Producer | Alanna Homuth |
| Production Company Producer | Junior Editor |
| Special Effects / VFX | Alter Ego |
| Senior Colourist | Eric Whipp |
| Colour Assistant | Jonah Venneri |
| VFX Artist | Hali Gale |
| Colour | Hilda Pereira |
| VFX Executive Producer | Hilda Pereira |
| Colour | Spencer Butt |
| VFX Producer | Spencer Butt |
| Sound Design Company | SNDWRX |
| Audio Design | Didier Tovel |
| Executive Producer | Alison Lawee |
| XM Production Lead | Nicole Ishida |