andy-awards logo ANDY Awards

ANDY Awards

Creative Award
New York, United States
Donate Life California - "Second Chances" by ANDY Awards 2020

Filter results by

TitleSecond Chances
Agency
Campaign Second Chances
Advertiser Donate Life California
Brand Donate Life California
PostedApril 2020
Business Sector Institutional/Public Interest/Non-Profit Org.
Media Type Others
Length
AI Description The 'Second Chances' advertisement by Donate Life California highlights organ donation through a unique initiative involving police officers. It begins by stating that 95% of Americans support organ donation, yet only 58% are registered. The visual narrative follows police officers in cities like Fullerton, Orange County, as they stop traffic violators. Instead of issuing tickets, donors receive a 'second chance ticket' in appreciation of their contribution to saving lives. The ad presents interviews with key figures, such as Jim Martin, CEO of Donate Life California. The campaign has spread beyond U.S. borders, being adopted in places like Canada. Statistics flashed on-screen indicate the program's success, showing over 110,000 new registered donors. The ad incorporates news segments, community reactions, and interviews, wrapped in a modern news broadast-style package. This creative approach not only raises awareness but serves as a call to action for more registrations.