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ANDY Awards

Creative Award
New York, United States
The Dalí Museum - "Dali­ Lives" by ANDY Awards 2020

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TitleDali­ Lives
Agency
Campaign Dali­ Lives
Advertiser Salvador Dali Museum, Inc.
Brand The Dalí Museum
PostedApril 2020
Business Sector Museums & Monuments
Media Type Others
Length
AI Description The advertisement for "Dali Lives" showcases an innovative experience by The Dalí Museum where artificial intelligence and deepfake technology are used to bring Salvador Dali back to life. The ad opens with a quote from Dali, stating that for a genius, death is not an option. Through AI, Dali interacts with museum visitors as if he were alive, offering his perspective on his art. The ad details the technological process, showing the analysis of over 6,000 frames and 1,000 hours of machine learning to recreate Dali’s likeness. Visitors can engage with the virtual Dali through interactive screens placed throughout the museum, ensuring a unique encounter for each guest. The ad emphasizes the blend of art and technology, highlighting how Dali's legacy continues to inspire and awe.
Executive Director
Chief Operating Officer (COO)
Marketing Director
Co Chairman
Co Founder
Creative Director
Director
Technical Director
Creative Director
Director
Copywriter
Art Director
Co-Director of Production
Production Company Producer
Digital Executive Producer
Director Creative Technology
Creative technologist
Lead Developer
Creative technologist
Line Producer
Director of Photography (DOP)
2nd Camera Operator
Assistant Director
Executive Producer E-Level
Editor
Sound Design
Mixing
Sound Design
Mixing
Motion Graphics
Compositing
VFX
Account Manager
Assistant Account Manager
Director of Communications
Creative Team
Fabrication