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ANDY Awards

Creative Award
New York, United States
Doritos - "The Cool Ranch" by ANDY Awards 2020

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TitleThe Cool Ranch
Agency
Campaign Cool Ranch
Advertiser PepsiCo Inc.
Brand Doritos
PostedApril 2020
Business Sector Cocktail Snacks
Media Type Others
Length
AI Description The Doritos "The Cool Ranch" ad features a dynamic dance showdown between Lil Nas X and Sam Elliott in a modern twist on the Old West, set to the tune of "Old Town Road." The ad opens in a classic Western landscape, then transitions to colorful scenes where Lil Nas X, decked out in vibrant attire, rides through the streets. As the dance battle unfolds, the blend of hip-hop and Western styles captivates the audience. The ad promotes Doritos' revamped Cool Ranch flavor with references to app technology and viral dance trends, encouraging viewer interaction through a dance challenge on TikTok, which gained significant traction and impressions online. This playful and spontaneous combination of styles and cultures underscores Doritos' message of fun and community, appealing to a digitally savvy audience.
Telecine
Special Effects / VFX
Chief Marketing Officer (CMO)
SVP
Senior Director
Marketing Director
Marketing Manager
Managing Partner
Managing Partner
Chief Creative Officer
Partner
Creative Director
Creative Director
Associate Creative Director
Associate Creative Director
Art Director
Copywriter
Art Director
Copywriter
Sr Producer
Production Company Producer
Managing Partner
Account Director
Account Director
Account Director
Account Manager
Assistant Account Manager
Communication Strategy Director
Communication Strategist
Group Brand Strategy Director
Strategist
Senior Business Affairs Manager
Business Affairs Manager
Trafficking Manager
Production Park Pictures
Director
Director of Photography (DOP)
EP
Producer
Editing Company
Editor
Assistant Editor
Production Company Producer
Executive Producer
Colorist
Colorist Assistant
Colorist Assistant
Colorist Assistant
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Color
Executive Producers
Executive Producers
Sound Designer
Sound Designer
Mix
Mixer
Assistant Mixer
Executive Producer
Senior Interactive Producer
Executive Social Producer
Senior Social Producer
Social Producer
Content Creative
Content Creative
Photographer
Assistant Photographer
Senior Print Producer
Director of Creative Technology
Executive Producer
Creative technologist