| Title | JFK Moonshot |
| Agency | Digitas |
| Campaign | JFK Moonshot |
| Advertiser | The Museum at the JFK Library |
| Brand | JFK Presidential Library & Museuem |
| Posted | April 2020 |
| Business Sector | Museums & Monuments |
| Media Type | Others |
| Length | |
| AI Description | The "JFK Moonshot" ad by the JFK Presidential Library & Museum celebrates the 50th anniversary of the Apollo 11 moon landing. Using advanced augmented reality technology, the ad recreates the historic launch of the Saturn V rocket, immersing the audience in this monumental event. It features the iconic speech of President John F. Kennedy, emphasizing the challenge and ambition of going to the moon. Historical footage and modern simulations showcase the technological achievements and inspire current and future generations. The ad spotlights the reach of this AR experience, engaging a vast audience and demonstrating the continued impact of JFK's legacy. |
| Co-Chief Creative Officer | Atit Shah |
| Executive Creative Director | Sue DeSilva |
| VP Group Creative Director | Mark Philip |
| Art Director | Michael Walsh |
| Senior Copywriter | Jason Ziehm |
| Art Director | Samantha Hodian |
| Copywriter | Matt Shoewalter |
| Art Director | Brian Noyes |
| Senior Copywriter | Thom Crowley |
| Associate Art Director | Lyndsay Cooper |
| SVP Head of Production | Peter McCann |
| Vice President (VP) | Amber Harris |
| Director | Amber Harris |
| Executive Producer | Amber Harris |
| Associate Editor | Reed Holtzmann |
| Production Company Producer | Melanie Liu |
| Vice President (VP) | Toar Winter |
| Director | Toar Winter |
| Executive Producer | Toar Winter |
| Senior Editor | Annie Lefley |
| Associate Editor | Sean Cardwell |
| EVP Managing Director | Melisa Levy |
| Account Director | Lindsey Varney |
| VP Group Account Director | Nicole Tatlow |
| EVP Managing Director | Robert Guay |
| Project Manager | Aislynn Sherry |
| Project Manager | Judy Gough |
| VP Group Director | Keith Soljacich |
| VP Director | Jeffrey Crowe |
| Associate Creative Engineer | Jose-Pablo Chavarria |
| Senior Front End Engineer | Marcelo Guzman |
| Senior Front End Engineer | Angela Rojas |
| Senior Front End Engineer | Carlos Aguilar |
| Senior Software Engineer | Javier Avila |
| SVP Media | Megan Jones |
| Associate Director Paid Social | Alex Binder |
| Associate Director Media Technology | Jency Barnes |
| Analyst Programmatic | Honor Moshay |
| SVP Creative Strategy | Bethany Bayer |
| VP Director Social Strategy | Allie Wassum |
| Kylee Muir | |
| Manager Social Strategy | Sarah Mitus |
| Associate Director Social Strategy | Julia Agger |
| Manager | Brianne Beyers |
| Analyst | Blake Hamblett |
| VP, Director Business Affairs | Dan Simonetti |
| Manager Business Affairs | Ramona Seunath |
| Manager Print Production | Greg Roger |
| Associate Director Print Production | Jennifer Clark |
| VP Group Director Print Production | Sarah Whinnem |
| Production Company | UNIT9 |
| Director | Jonathan Pearson |
| Executive Producer | Adam Dolman |
| Production Company Producer | Geoff Stickler |
| Director of Photography (DOP) | Gary Shaw |
| Art Director | Chris Lightburn-Jones |
| Editor | Toby Conway-Hughes |
| Executive Producer | Luca Delaurentis |
| Production Company Producer | Sophie Keyse |
| Project Manager | Feodar Voloshin |
| Line Producer | Evi Nathanaili |
| Tech Lead | Andrew Oaten |
| Unity Developer | Paulina Banasiak-Pietraszek |
| Unity Developer | Kamil Chruscinski |
| Unity Developer | Riess Phillips |
| Creative Lead | Clay Weishaar |
| Creative technologist | Jakub Jakubowski |
| Game Designer | Jakub Jakubowski |
| Art Director | Karol Goreczny |
| Designer | Kacper Chlebowicz |
| Designer | Mitch Fernandes |
| Designer | Szymon Lucarz |
| UX Designer | Matt Silberstein |
| QA Staff | Tom Watson |
| QA Staff | Adam Mingay |
| QA Staff | Dani Valkova |
| QA Staff | Samuel Sarfaty |
| QA Staff | Arianna Lotto |
| QA Staff | James Stokes |
| 3D Artist | Stefano Tsai |
| Animation/3D | Virgil Tanasa |
| Motion Graphics Designer | Julian Faas |
| Sound Design Company | WeAreListeners |
| Post Production | Envy |