Coca-Cola - "Try Not To Hear This" by ANDY Awards 2020
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Coca-Cola - "Try Not To Hear This"
- Brand: Coca-Cola
- Country: United States
- Advertiser: Coca-Cola Company
| Title | Try Not To Hear This |
| Agency | DAVID |
| Campaign | Try Not To Hear This |
| Advertiser | Coca-Cola Company |
| Brand | Coca-Cola |
| Posted | April 2020 |
| Business Sector | Beverages |
| Media Type | Case Study |
| Length | |
| AI Description | The ad taps into the concept of synesthesia, exploring how different senses can intersect in the brain. It creatively uses visuals and text to provoke the audience into considering the auditory experience of drinking Coca-Cola without actually hearing it. The words 'Can You Hear This?' accompanied by visuals of a bottle cap being opened, bubbles rising, and iconic Coca-Cola imagery, engage the viewer in an immersive multi-sensory experience. The ad also showcases outdoor billboards and print ads, challenging viewers to 'Try Not To Hear This,' emphasizing the brand's recognizable sounds linked with its products. Through visuals of bubbling liquid and familiar sound cues, it underlines the longstanding sensory appeal of Coca-Cola, cleverly aligning taste and sound with science. |
| Managing Director | Paulo Fogaça |
| Global COO | Paulo Fogaça |
| Executive Creative Director | Ricardo Casal |
| Executive Creative Director | Juan Javier Peña Plaza |
| Associate Creative Director | Fernando Pellizzaro |
| Associate Creative Director | Jean Zamprogno |
| Art Director | Andy Tamayo |
| Copywriter | Alexander Allen |
| Creative Coordinator | Cristina Cornejo Ayala |
| Production Company Producer | Renata Neumann |
| Production Company Producer | Ricardo Ceballos |
| Strategy Director | Jon Carlaw |
| Senior Brand Planner | Matias Candia |
| Account Planner | Anastasia Lara |
| Account Director | Stefane Rosa |
| Account Supervisor | Jenny Gobel |
| Account Executive | Nneoma Chukwueke |
