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ANDY Awards

Creative Award
New York, United States
Monica Lewinsky - "The Epidemic" by ANDY Awards 2020

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TitleThe Epidemic
Agency
Campaign The Epidemic
Advertiser Monica Lewinsky / Anti-Bullying
Brand Monica Lewinsky
PostedApril 2020
Business Sector Institutional/Public Interest/Non-Profit Org.
Media Type Others
Length
AI Description The ad portrays a young teenage girl experiencing a series of distressing events. The narrative begins with news reports about a virus, creating an initial atmosphere of unease. Viewers follow the girl at home, interacting with her family, and later at school where she's visibly unwell and socially isolated. Throughout the day, she receives a bombardment of text messages filled with cruel comments, leaving a profound impact on her emotional and physical well-being. Cinematic elements illustrate this modern epidemic, where cyberbullying is likened to a virus with serious real-world consequences. Anxiety builds as the young girl navigates her world with pain and fear, ultimately resulting in an emergency situation and a visit from paramedics. The closing message of the ad highlights the grave consequences of cyberbullying with the tagline, "Some epidemics are hard to see. Cyberbullying has real-life consequences."
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