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ANDY Awards

Creative Award
New York, United States
Sandy Hook Promise - "Back to School Essentials" by ANDY Awards 2020

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TitleBack to School Essentials
Agency
Campaign Back to School Essentials
Advertiser Sandy Hook Promise
Brand Sandy Hook Promise
PostedApril 2020
Business Sector Institutional/Public Interest/Non-Profit Org.
Media Type Others
Length
AI Description The ad opens with students showcasing their new back-to-school items like backpacks, binders, headphones, and sneakers, giving a cheerful and typical impression of school preparations. However, the tone shifts drastically, portraying students in distress as the true context of the ad unfolds, highlighting an active shooter scenario. Through the chilling juxtaposition of everyday school supplies being used for survival, the ad highlights signs that could prevent school shootings. The impactful message underlines that these tragedies are preventable when the warning signs are recognized. The ad closes with a dark screen, reinforcing the need for vigilance and knowledge to prevent such incidents, followed by the Sandy Hook Promise logo.
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Director of Integrated Production
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DIRECTOR OF DATA
Executive Producer
Director
Co-Founder Patrick Milling Smith
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Director of Photography (DOP)
Media Agency
Client Business Lead
Associate Strategy Director
Digital Performance Director
Strategy Supervisor
Social Media Expert
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Associate Director
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Telecine Artist Tim Masick
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