RAICES - "#NoKidsInCages" by ANDY Awards 2020
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| Title | #NoKidsInCages |
| Agency | Badger & Winters |
| Campaign | #NoKidsInCages |
| Advertiser | RAICES |
| Brand | RAICES |
| Posted | April 2020 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Media Type | Others |
| Length | |
| AI Description | The #NoKidsInCages ad campaign by RAICES, created by Badger & Winters, is a powerful protest against U.S. border policies that separate migrant children from their families. The video begins by recounting the tragic deaths of six children in 2019 and highlights the inhumane conditions in detention centers. It features installations of cages, placed around New York City, containing child mannequins with smuggled audio of children crying. These installations were quickly taken down by the police, but not before sparking media attention and public outrage. The campaign effectively used visuals and audio to convey the severity of the situation, leading to widespread awareness across social media and coverage in major news outlets. It resulted in legislation changes and raised millions to help reunite families. The ad concludes with the powerful statement that the movement will continue until all children are freed from cages. |
| Chief Creative Officer | Madonna Badger |
| President | Jim Winters |
| Executive Creative Director | Grace Chu |
| Head of Production | Celeste Holt Walters |
| Production Company Producer | Willa Dorn Lilien |
| Associate Creative Director | Matthew Scott |
| Associate Creative Director | James Best |
| Art Director | Niko DeBono |
| Art Director | Brendan Gallogly |
| Management Supervisor | Nicole del Mauro |
| Fabrication Production | Square Design Inc |
| Editing Company | Liz Deegan |