Snickers - "Fix The World" by ANDY Awards 2020
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| Title | Fix The World |
| Agency | AMVBBDO / BBDO / MJZ |
| Campaign | Fix The World |
| Advertiser | Mars, Inc. |
| Brand | Snickers |
| Posted | April 2020 |
| Business Sector | Food |
| Media Type | Others |
| Length | |
| AI Description | The Snickers ad "Fix The World" humorously addresses modern societal issues by depicting various absurd scenarios and offering a playful solution: feeding the world Snickers. It begins with observations of quirky trends, such as adults riding scooters and babies named after produce. People gather in large numbers at a huge excavation site as a symbol of fixing these issues. A giant Snickers bar is humorously dropped into the pit by a helicopter. Throughout the ad, exaggerated situations like autocorrect failures and the proliferation of robocalls illustrate societal discontent. The visuals are colorful and fast-paced, with a satirical tone. The ad concludes with the suggestion that the world might just need a Snickers, promoting the candy as a remedy for global chaos. |
| Editing Company | MacKenzie Cutler |
| VP of Marketing | Tanya Berman |
| Brand Director | Josh Olken |
| Sr. Brand Manager | Martin Terwilliger |
| Social Media Strategist at the Hive | Betsy Magilnick |
| Global Brand Director | Dale Green |
| Chief Creative Officer | David Lubars |
| Chief Creative Officer | Greg Hahn |
| Chief Creative Officer | Alex Grieve |
| Creative Director | Scott Mahoney |
| Creative Director | Dan Oliva |
| Art Director | Alan Wilson |
| Copywriter | Diccon Driver |
| Creative Director | Charlotte Adorjan |
| Creative Director | Matt Swinburne |
| Executive Creative Director | Gianfranco Arena |
| Executive Creative Director | Peter Kain |
| Copywriter | Larissa Magera |
| Art Director | Morgan Hoff |
| Executive Producer | David Rolfe |
| Executive Producer | Amy Wertheimer |
| Production Company Producer | Sarah Knowlton |
| Production Company Producer | Julia Millison |
| Production Company Producer | Melissa Chester |
| Account Manager | Paul Cisco |
| Account Manager | Kirsten Flanik |
| Account Manager | Susannah Keller |
| Account Manager | Julien Lemoine |
| Account Manager | Lisa Piliguian |
| Account Manager | Tani Corbacho |
| Account Manager | Elizabeth O’Connor |
| Account Manager | Jacob Plastina |
| Account Manager | Richard Moloney |
| Account Manager | Luke Slater |
| Account Manager | Philippa Field |
| Chief Marketing Officer (CMO) | Crystal Rix |
| Strategist | Annemarie Norris |
| Strategist | Christina Stoddard |
| Strategist | Brian Brydon |
| Strategist | Nicola Willison |
| Production Company | MJZ |
| Director | Tom Kuntz |
| Executive Producer | David Zander |
| Executive Producer | Eriks Krumins |
| Production Company Producer | Emily Skinner |
| Director of Photography (DOP) | Linus Sandgren |
| Designer | Brock Houghton |
| Editor | Gavin Cutler |
| Editor | Pamela Petruski |
| Editor | Megan Heard |
| Executive Producer | Gina Pagano |
| Mix | Heard City |
| Sound Designer | Keith Reynaud |
| Colorization | Company 3 |
| Digital Artist | Tim Masick |
| Special Effects / VFX | Cameron Gray The Mill |
| Creative Director | Phil Crowe |
| Executive Producer | Anastasia Von Rahl |
| Production Company Producer | Melanie Roy |
| Digital Artist | Dan Warom |
| Digital Artist | Tim Crabtree |
| Executive Producer | Sara Matarazzo |
| Executive Producer | Abbey Hendrix |
| Hispanic Agency | Third Ear |
| Executive Creative Director | Serge Flores |
| Copywriter | Rene Gardner |
| Copywriter | Javier Peraza |
| Account Manager | Rina Tiffer |
| Account Manager | Meredith McBroom |
| Production Company Producer | Michael McLaughlin |
| Production Company Producer | Weber Shandwick |
| Account Manager | Jerry Gleason |
| Account Manager | Gabby Sagers |