The millennium school - "The Open Door Project" by ANDY Awards 2020
Filter results by
The millennium school - "The Open Door Project"
This ad is part of the ACT Responsible Collection
- Brand: The millennium school
- Country: India
- Advertiser: The millennium school
| Title | The Open Door Project |
| Agency | FCB Ulka |
| Campaign | The open door project |
| Advertiser | The millennium school |
| Brand | The millennium school |
| Posted | June 2019 |
| Business Sector | Colleges, Universities & Education Centers |
| Story | Demonstrating that change is possible to create a movement.While India has some good private schools with great infrastructure, they remain underused once the schools shut after classes every afternoon. The idea was simply to open a door and provide access to the most underprivileged. The Open Door Project was created where The Millennium World School opened its doors to underprivileged children after regular classes and devoted its own infrastructure, resources, and teachers. It also reached out to volunteers, activists and NGOs to be part of the movement with a short film and on-ground activation. The outreach involved carrying the message through marginalized communities and neighborhoods to drive enrollments. What just one school has demonstrated is that the potential for transformation is huge. If the 350,000 odd private schools in India each took just 100 kids, we will have 30 million children getting access to quality education. |
| Media Type | Digital |
| Length | |
| AI Description | The ad "The Open Door Project" showcases a transformative initiative led by The Millennium School to provide underprivileged children in India with access to quality education. It begins with an urgent message about India’s educational crisis, highlighting the millions of children on the streets who need to be in classrooms. Shantanu Prakash, founder of Millennium Schools, shares how schools fall silent after classes, but now offer their spaces and resources to these children. Visuals depict joyful kids from marginalized communities attending classes as volunteers from NGOs, such as Teach India, play a crucial role. The project has quickly expanded, with numerous schools and NGOS joining the mission. The advertising emphasizes that if every private school in India educated 100 underprivileged kids, millions could benefit. This story of impact, described as a "revolution," is further illustrated by heartening scenes of classrooms filled with eager, learning children and dedicated teachers. The initiative is celebrated for fostering community support and envisioning a hopeful future where education is accessible to all. |
| Worldwide Creative Partner | Fred Levron |
| Chief Creative Officer | Swati Bhattacharya |
| Senior Creative | Donovan D'Souza |
| Associate Creative Director | Giamaria Fernandes |
| Copy Supervisor | Gazal Jain |
| Brand Management | Vishakha Khattri |
| Senior Brand Services Manager -Digital | Shankar Subramanium |
| Brand Services Manager - Social Media | Rohan Shetty |
| Creative Director | Rajdatta Ranade |
| Creative Group Head | Niraj Patil |
| Creative Consultant | Chirag Bhasin |
| PR Director | Sumita Kaul |
| Director | Anaam Mishra |
| Director | Sandeep Salariya |