Donate Life California - "Second Chances" by ANDY Awards 2020
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Donate Life California - "Second Chances"
This ad is part of the ACT Responsible Collection
- Brand: Donate Life California
- Country: United States
- Advertiser: Donate Life California
| Title | Second Chances |
| Agency | Casanova McCann |
| Campaign | Second Chances |
| Advertiser | Donate Life California |
| Brand | Donate Life California |
| Posted | April 2019 |
| Business Sector | Blood/Organ Donation |
| Story | When you're a registered organ donor, the only sign is a tiny pink dot on the front of your driver’s license. During the Second Chances initiative, organ donors who were stopped by cops for minor traffic offences were let off - just this once - because the pink dot showed their willingness to save up to eight lives. It was an opportunity to bring the pink dot out of hiding and thank those who had registered while encouraging others to do the same. |
| Media Type | Case Study |
| Length | |
| AI Description | The 'Second Chances' ad by Donate Life California highlights an initiative aimed at increasing organ donor registrations. It opens with scenes of California traffic, emphasizing the state's high number of licensed drivers but a lower percentage of registered organ donors. The ad features testimonies from police officers and a CEO discussing the initiative, which involves law enforcement letting off minor traffic offenders who are organ donors. Drivers are thanked and reminded of the importance of organ donation. The ad closes with a call to action and highlights its expansion to other states and countries. The visuals include interviews with police chiefs and actual traffic stops. |
| Agency | Casanova McCann |
| Agency | MacLaren McCann Canada Inc. |
| President | Ingrid Otero-Smart |
| Chief Creative Officer | Elias Weinstock |
| Executive Creative Director | Marco Muñoz |
| Creative Director | Fernando Poblette |
| Associate Creative Director | Fransisco Rojas |
| Senior Copywriter | Christian Mondragón |
| Copywriter | Kristen Scharf |
| Senior Art Director | Roman Gonzales |
| Director of Digital Operations | Jonathan Lackey |
| Content Creative | Eric Wang |
| Agency Director of Production | Humberto Rodriguez |
| Associate Producer | Caitlyn Thompson |
| Agency Producer | Flor Castañeda |
| Business Affairs | Ann Davis |
| Account Executive | Anthony Chavez |
| Agency Production Assistant | Danielle Kehoe |
| Chief Creative Officer | Eric Silver |
| Executive Creative Director | Nir Refuah |
| Chief Production Officer | Nathy Aviram |
| SVP Executive Producer | Dave Herman |
| Design Director | George Katz |
| Director of Photography (DOP) | Eric Perini |
| Chief Communications Officer | Jeremy Miller |
| DIRECTOR OF COMMUNICATIONS STRATEGY | Rahel Rasu |
| Communications Director | Bruce Stockler |
| Director of Technology | erik kroha |
| Director of User Experience | Peter Gallo |
| Executive Music Producer | Eric Johnson |
| Senior Music Producer | Dan Gross |
| Executive Creative Director | Josh Stein |
| Agency Producer | Olia Dallimore |
| Account Director | Marissa Gladstone |
| SVP, Brand Development | Caroline Murphy |
| Production Company | Circle Productions |
| Production Company | Craft NY |
| Production Company | D'Avant Garde Media |
| Production Company | TruLove Post |
| Production Company | 4K Productions |
| Music Prod Company | JSM Music |
| Editing Company | Saints Editorial |
| Chief Executive Officer (CEO) | Jim Martin |
| Program Manager | Megan MacNee |
| Chief Executive Officer (CEO) | Brenda Brown |
| Advertising Manager | Paul Hirde Singh |
| Executive Producer | Karen Hennegan |
| Editor | Ilysa Katsap |
| Director | Rob Turner |
| Director | Francisco Pugliese |
| Director | Nano Recondo |
| Post-production Producer | Liza Coretz |
| Sound | Gonzalo Ugarteche |
| Chief Executive Officer (CEO) | Aaron Bernakevitch |
| Sound | Justin Ross |
| Focus Puller | Phil Harrison |