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ANDY Awards

Creative Award
New York, United States
Lacoste - "Crocodile Inside (60s)" by ANDY Awards 2020

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TitleCrocodile Inside (60s)
Agency
Campaign Crocodile Inside
Advertiser Lacoste
Brand Lacoste
Date of First Broadcast/Publication 2019 / 5
Business Sector Apparel, Fashion & Footwear
Media Type Television
Length
AI Description The Lacoste advertisement depicts a dramatic and emotional scenario where a couple navigates through a crumbling building, showcasing their resilience and connection amidst chaos. The ad opens with a tense scene where the two main characters seem to be arguing. As the tension between them escalates, the building around them begins to collapse, creating an atmosphere of urgency and danger. Throughout the ad, the couple is seen navigating through debris and destruction, both physically and emotionally supporting each other. The visual effects emphasize the dramatic tension, with walls falling apart and floors giving way. As they finally reunite in an embrace amidst the ruins, the message that love and connection can withstand even the toughest times is conveyed. The ad ends with the Lacoste logo and the tagline "Life is a Beautiful Sport," underscoring the brand’s ethos of enduring elegance and strength in challenging conditions. Accompanied by a powerful soundtrack, the ad leaves a lasting impression of the triumph of love and unity over adversity.
Production Company
Director
Executive Creative Director
Creative Director
Creative Director
Creative Director
Art Director
Copywriter
Strategist
Talent/Actors
Talent/Actors
Director of Photography (DOP)
Editorial Company
Editor
Post Production
Visual Effects Supervisor
VFX Producer
Colorist
VFX Supervisor / Lead Flame
Flame Artist
Flame Artist
Flame Artist
Flame Artist
Flame Artist
Flame Artist
Flame Artist
Music Creative Director