Illinois Council Against Handgun Violence - "Gun Violence History Book: Bullet in Book" by ANDY Awards 2020
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Illinois Council Against Handgun Violence - "Gun Violence History Book: Bullet in Book"
- Brand: Illinois Council Against Handgun Violence
- Country: United States
- Advertiser: Illinois Council Against Handgun Violence
| Title | Gun Violence History Book: Bullet in Book |
| Agency | FCB Chicago |
| Campaign | The Gun Violence History Book |
| Advertiser | Illinois Council Against Handgun Violence |
| Brand | Illinois Council Against Handgun Violence |
| Date of First Broadcast/Publication | 2019 / 4 |
| Product | Non-Profit |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Story | For over a century, gun violence has been a deadly issue in the USA. One of the reasons is a loophole in the law that allows people in certain states to acquire handguns without any background checks. The ICHV - an organization that has been fighting gun violence across America for over 40 years - needed to create a campaign, with a small budget, that could gather support for Universal Background checks. Introducing The Gun Violence History Book. A symbol, and an educational tool, made out of articles, facts, and data that showcases history that repeats itself. A book so thick, without bulletproof technology, it did what history has been unable to do. Stop a bullet. A design system chronicled the articles from 1791 until 2019, as well as around 200 hero pages that used only typography and imagery from newspaper articles split in 19 chapters to help people better understand the problem. After binding it, the book was shot with a 45mm - the most common gun used in street violence- adding another design element, and where the bullet stopped, a message was placed. Support universal background checks at stopgunviolencehistory.com. |
| AI Description | The ad features a dramatic close-up image of a bullet embedded into a thick book filled with articles, data, and facts on gun violence. The page shown displays text of a news article about a shooting, representing the historical narrative of gun violence in America. The bullet punctured through to a certain point in the book, symbolizing how recurring violence can be halted with the right measures—symbolized by the book's contents advocating for universal background checks. The ad's visual and the act of shooting the book align to create a powerful statement on the urgent need for action against gun violence, emphasizing education and legal reform. |
| EVP Chief Creative Officer | Liz Taylor |
| WW Creative Partner | Fred Levron |
| Executive Creative Director | Sam Luchini |
| Executive Producer | John Bleeden |
| Management Director | Zach Kieltyka |
| Account Supervisor | Lauren Cartier |
| Production Company Producer | Domenic Caruso |
| Associate Design Director | Michele Morales |
| Designer | Jackson Bernard |
| Creative Director | Bruno Mazzotti |
| Creative Director | Dean Paradise |
| Sr. Copywriter | Ricardo-Santos Salgado |
| Sr. Art Director | Rodolfo Fernandes |
| Director Print Production | Julie Regimand |
| Senior Producer | Marissa Mandarino |
| Sr. Production Artist | Daniel Abrigg |
| Production Artist | Ryan McDaniel |
| Traffic Manager | Kate Vilt |
| Production Design Manager | Charlotte Tredup |
| Copy Editor | Pat Owens |
| Retouching Manager | Greg Olsen |