Illinois Council Against Handgun Violence - "The Gun Violence History Book Case Study" by ANDY Awards 2020
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Illinois Council Against Handgun Violence - "The Gun Violence History Book Case Study"
- Brand: Illinois Council Against Handgun Violence
- Country: United States
- Advertiser: Illinois Council Against Handgun Violence
| Title | The Gun Violence History Book Case Study |
| Agency | FCB Chicago |
| Campaign | The Gun Violence History Book |
| Advertiser | Illinois Council Against Handgun Violence |
| Brand | Illinois Council Against Handgun Violence |
| Date of First Broadcast/Publication | 2019 / 4 |
| Product | Non-Profit |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Story | For over a century, gun violence has been a deadly issue in the USA. One of the reasons is a loophole in the law that allows people in certain states to acquire handguns without any background checks. The ICHV - an organization that has been fighting gun violence across America for over 40 years - needed to create a campaign, with a small budget, that could gather support for Universal Background checks. Introducing The Gun Violence History Book. A symbol, and an educational tool, made out of articles, facts, and data that showcases history that repeats itself. A book so thick, without bulletproof technology, it did what history has been unable to do. Stop a bullet. A design system chronicled the articles from 1791 until 2019, as well as around 200 hero pages that used only typography and imagery from newspaper articles split in 19 chapters to help people better understand the problem. After binding it, the book was shot with a 45mm - the most common gun used in street violence- adding another design element, and where the bullet stopped, a message was placed. Support universal background checks at stopgunviolencehistory.com. |
| Length | |
| AI Description | The advertisement by the Illinois Council Against Handgun Violence, produced by FCB Chicago in 2019, introduces 'The Gun Violence History Book.' This powerful campaign uses a book filled with newspaper articles to chronicle over two centuries of gun violence in the United States. Despite its sobering content, it visually stands out with a modern and dramatic black-and-white aesthetic. The ad shows the book being shot with a 45mm bullet, leaving a physical mark on the book—a metaphor for stopping gun violence. Prominent figures and everyday people discuss the importance of learning from this tragic history to prevent future violence. Educators are shown using the book as a teaching tool to educate younger generations. The video concludes with calls to visit stopgunviolencehistory.com for more information and support for universal background checks. |
| EVP Chief Creative Officer | Liz Taylor |
| WW Creative Partner | Fred Levron |
| Executive Creative Director | Sam Luchini |
| Executive Producer | John Bleeden |
| Management Director | Zach Kieltyka |
| Account Supervisor | Lauren Cartier |
| Production Company Producer | Domenic Caruso |
| Associate Design Director | Michele Morales |
| Designer | Jackson Bernard |
| Creative Director | Bruno Mazzotti |
| Creative Director | Dean Paradise |
| Sr. Copywriter | Ricardo-Santos Salgado |
| Sr. Art Director | Rodolfo Fernandes |
| Director Print Production | Julie Regimand |
| Senior Producer | Marissa Mandarino |
| Sr. Production Artist | Daniel Abrigg |
| Production Artist | Ryan McDaniel |
| Traffic Manager | Kate Vilt |
| Production Design Manager | Charlotte Tredup |
| Copy Editor | Pat Owens |
| Retouching Manager | Greg Olsen |