Burger King - "Stevenage Challenge (Case Film)" by ANDY Awards 2020
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Burger King - "Stevenage Challenge (Case Film)"
This ad is part of the ACT Responsible Collection
- Brand: Burger King
- Country: Spain
- Advertiser: Burger King
| Title | Stevenage Challenge (Case Film) |
| Agency | DAVID |
| Campaign | Stevenage Challenge |
| Advertiser | Burger King |
| Brand | Burger King |
| Date of First Broadcast/Publication | 2019 / 10 |
| Product | Whopper |
| Business Sector | Restaurants & Fast Food |
| Story | If a brand wants to sponsor the best football players, they’d have to pay millions. But Burger King found a way to endorse them without paying them a single penny. We sponsored a team at the bottom of English football’s 4th division: Stevenage. We knew that if our logo was on their shirt, it was going to appear in FIFA 20. We then launched the #StevenageChallenge, inviting gamers to play with Stevenage and sharing UGC of the likes of Messi and Neymar wearing the BK logo, for BK rewards in return. We turned a small team in real life into the biggest team online. |
| Media Type | Gaming |
| Length | |
| AI Description | The Burger King "Stevenage Challenge" ad showcases an inventive sponsorship strategy with Stevenage Football Club. Burger King noticed that by sponsoring a lesser-known team at the bottom of England's fourth division, their logo would appear on jerseys in the popular video game FIFA 20. This initiated the #StevenageChallenge where gamers worldwide played with Stevenage and shared gameplay footage on social media, featuring iconic players like Messi and Ronaldo donning shirts with the Burger King logo. As players scored goals and shared them online, they earned rewards, creating a global buzz in the gaming community. The ad is vibrant and dynamic, blending gaming visuals with real-world elements, underscoring a sense of fun and community engagement. The campaign turned Stevenage into the most used team in career mode, while Burger King capitalized on cost-effective branding, proving that even small teams can achieve monumental visibility. |
| Production Company | Landia |
| Global COO | Sylvia Panico |
| Executive Creative Director | Saulo Rocha |
| Executive Creative Director | André Toledo |
| GCD | Fernando Pellizzaro |
| GCD | Jean Zamprogno |
| Creative Director | Fred Bosch |
| Copywriter | Luis Giraldo |
| Copywriter | Alexander Allen |
| Copywriter | Jared Schermer |
| Art Director | Felipe Antonioli |
| Art Director | Pedro Sattin |
| Art Director | Andres Tamayo |
| Strategy Director | Jon Carlaw |
| Account Planner | Stephanie Salvador |
| Jr. Planner | Vanessa Amaral |
| Account Director | Stefane Rosa |
| Management Supervisor | Jenny Gobel |
| Head of Global Production | Veronica Beach |
| Production Company Producer | Marina Rodrigues |
| Senior Business Affairs Manager | Barbara Karalis |
| Advertising Manager | Eric Hirschhorn (Burger King) |
| Global CMO | Fernando Machado |
| Head of Global Brand Marketing | Marcelo Pascoa |
| Sr. Brand Manager of Global Marketing | Rogelio Magana |
| Sr. Brand Manager of Global Marketing | Mary Toups |
| President | Chris Finazzo |
| Head of Marketing | Renato Rossi |
| Lead Marketing Communications | Diego Suarez |
| Director, Media | Jorge R. Oliveira |
| Social Media Digital Marketing | Flavia Guetter |
| Media Marketing | Madeline McDermott |
| Director | Render Panic by The Movement |
| Executive Producer | Nico Cabuche |
