Coca-Cola - "Fizz" by ANDY Awards 2020
Filter results by
Coca-Cola - "Fizz"
- Brand: Coca-Cola
- Country: United States
- Advertiser: The Coca-Cola Company
| Title | Fizz |
| Agency | DAVID |
| Campaign | Try Not to Hear This |
| Advertiser | The Coca-Cola Company |
| Brand | Coca-Cola |
| Date of First Broadcast/Publication | 2019 / 4 |
| Product | Coca-cola |
| Story | How could a 126-year-old brand remind people of its iconic-ness? By showing them that they only need their memories of the “Coca-Cola experience” to enjoy a refreshing Coke without even holding one in their hands. We launched the first audible visual campaign ever. It’s a series of macro photographs of iconic Coca-Cola rituals (e.g., the uncapping of the bottle) that challenge the viewer to play the sound in their head. The audience will inevitably produce this sound ourselves in their brain because years of Coca-Cola’s sensorial memory helps associate the image with the sound. |
| AI Description | This Coca-Cola ad captures the essence of the product without showing it directly, focusing on nostalgia and sensory memory. The image presents an extreme close-up of a fizzy, brown liquid with bubbles rising, set against a stark black background. This macro photograph evokes the familiar, refreshing sound of a Coca-Cola being opened and poured. The words 'TRY NOT TO HEAR THIS' challenge viewers to summon the iconic fizzing sound from their memories. The Coca-Cola logo is prominently displayed, reinforcing brand recognition. |
| Agency | DAVID Miami |
| Client | The Coca-Cola Company |
| Managing Director / Global COO | Paulo Fogaça |
| Executive Creative Director | Ricardo Casal |
| Executive Creative Director | Juan Javier Peña Plaza |
| Group Creative Director | Fernando Pellizzaro |
| Group Creative Director | Jean Zamprogno |
| Art Director | Andy Tamayo |
| Copywriter | Alex Allen |
| Creative Coordinator | Cristina Cornejo Ayala |
| Head of Global Production | Veronica Beach |
| Producer | Renata Neumann |
| Producer | Ricardo Ceballos |
| Director of Strategy | Jon Carlaw |
| Senior Brand Planner | Matias Candia |
| Planner | Anastasia Lara |
| Head of Account Management | Carmen Rodriguez |
| Account Director | Stefane Rosa |
| Account Supervisor | Jenny Gobel |
| Account Executive | Nneoma Chukwueke |
| CEE IMC Director | Dmitry Muzychenko |
| CEE Creative and Content Excellence Director | Sergey Sverzhinskiy |
| CEE Coca-Cola Content Lead | Camilla Zanaria |
| CEE Coca-Cola Content Lead | Laura Legrenzi |
